SEVENTEEN GOING UNDER 2022 TOUR / Client: FRAY Studio
Sam Fender’s 2022 Seventeen Going Under tour was a UK and Ireland arena tour that celebrated the release of his second album, Seventeen Going Under. This was my first time collaborating on a concert style event alongside the FRAY Studio. The content reveled in distorted and grainy visuals that were bespokely created to complement Sam Fender’s style. My contribution as an animator was predominantly towards ‘Getting Started’ & ‘Supersonic Missiles’ tracks. I then edited the ‘Getting Started’ Official Lyric Video which was released on all major streaming platforms.
CREATIVE TEAM
Sam Tozer Production Design
Luke Avery Lighting Director
FRAY Studio Video Design
Charlie Woods Camera Director
Ashley Ball Video Programming
Production Photos by Joe Okpako, Chloe Hashemi, Cara Kealy, SquaMatthew, samneill.photo, Robert Barrett
FRAY TEAM
Concept
Adam Young, Finn Ross, Letty Fox,
Grace Arnott-Hayes & Norvydas Genys
Animators
Adam Young, Letty Fox, Andrea Scott,
Grace Arnott-Hayes & Laura Perrett
Notch Design
Kira O’Brien
Andrea Scott Video Design 